Home Gaming Alan Wake Remastered Is Ditching the Original's Product Placement

Alan Wake Remastered Is Ditching the Original’s Product Placement

With model offers for the 2010 cult basic Alan Wake lengthy since expired, the title’s upcoming remaster is not going to function its predecessor’s iconic product placements when it launches on October 5.

According to an article by Screen Rant, Remedy is ready to strip the sport of its real-world merchandise when it releases subsequent month. With model offers having since expired for the title, a PR consultant for Alan Wake Remastered confirmed that the remaster will probably be changing its partnership-sponsored ads with generic in-universe branding.

Aside from its otherworldly tone and cult basic standing, the unique launch of Alan Wake additionally turned identified (much less lovingly) for its excessive variety of model offers. Product placement in the psychological thriller managed to creep its manner into every thing from background surroundings fashions to the title’s core gameplay parts. When exploring the quaint mining city of Bright Falls, followers will probably keep in mind the Verizon billboards that stood proudly alongside the sport’s forest-lined streets, even after darkness fell.

The title did not cease there, nonetheless, as plenty of core gameplay parts additionally introduced with them unique model tie-ins. From looking out far and huge for Energizer branded batteries as a significant supply of energy for Alan’s torch to together with automobiles manufactured by Ford and Lincoln, gamers had been by no means distant from encountering a well-known company brand in the sport.

The inclusion of real-world merchandise in Alan Wake is one which divided its fanbase. While some gamers balk at the concept of real-world merchandise being pushed on customers throughout a time of escapism, others discovered it gave the title grounding and relatability. In a Reddit thread detailing Remedy’s choice to switch the outdated branded merchandise with in-universe ads, one fan appeared significantly repulsed by the considered utilizing something however Energizer batteries to energy their torch:

To see extra from the upcoming remaster, ensure to take a look at the title’s latest trailer, which debuted at this month’s PlayStation Showcase. It’ll be attention-grabbing to see – if there may be an Alan Wake sequel on the way – whether or not that sport will get the identical generic branding, or if the real-world ads return.

Jared Moore is a contract author for IGN. You can comply with him on Twitter.

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