Home Technology Amazon Aggregator Used This Pitch Deck to Raise $170 Million

Amazon Aggregator Used This Pitch Deck to Raise $170 Million

  • Accel Club joins a bunch of different startups battling it out to purchase and scale widespread Amazon manufacturers.
  • The Amsterdam-based firm has simply raised a $170 million Series A in fairness and enterprise debt.
  • Insider received an unique have a look at the pitch deck it used to persuade buyers.

An e-commerce startup shopping for and scaling Amazon manufacturers has raised $170 million in contemporary funds in a mixture of fairness and enterprise debt.

Amsterdam-based Accel Club joins a host of newly-spawned startups aggregating and growing Amazon brands after a growth in e-commerce through the pandemic.

Cofounders and serial entrepreneurs Max Firsov, CEO, and Nick Tuzenko, MD, had been impressed by US heavy hitter Thrasio and determined to take a shot on the market in 2021.

Firsov’s earlier meals supply startup was purchased by Yandex – Russia’s Google equal – the place he stayed on to head up its meals tech providers. Tuzenko, in the meantime, is the previous MD of Busfor, a bus transportation market acquired by BlaBlaCar in 2019.

This time round, the pair do not see an exit on the horizon anytime quickly. “We had been on the lookout for one thing we are able to make investments 10 to 20 years of our lives in, as a result of now we have an ambition to construct a world participant.”

The Amazon vendor aggregation market is more and more sizzling with three-year-old Thrasio rumored to be in talks to go public via a SPAC deal at a valuation as high as $10 billion. Firsov, nevertheless, expects to see a “lot of fails” within the subsequent two years.

“Some of the gamers are very aggressive,” he mentioned. “We see a few of the offers our rivals do and we might by no means try this. We see how they fail afterwards, after the deal is closed. In execution, constructing, operations. It’s a reasonably robust enterprise – not all the gamers will survive.”

Firsov added they felt assured getting into the market as a result of the pair already had expertise constructing marketplaces and that they know “how robust it’s inside.”

The startup presently sells 1,100 objects throughout seven marketplaces, it mentioned. It has been specializing in the US market however will use the contemporary money to enter Europe and China.

While Accel Club is primarily centered on shopping for and rising current manufacturers, which have round 60% of gross sales coming from Amazon versus different platforms like eBay, the cofounders additionally hope to launch manufacturers and merchandise themselves.

As a part of offers, sellers keep on as advisors or consultants and obtain two earn-out funds over two years, which is tied to the model’s success. Accel Club will take in groups from sellers who’ve them, with a trial interval between three to six months to guarantee people match inside the current tradition.

Launching as a workforce of two in February, the startup has grown to round 100 and plans to convey an extra 100 folks on board.

While many current aggregators are headed up by former Amazon sellers or executives, the cofounders need a mixture of e-commerce consultants and in any other case. “It’s like fingers in your hand – they need to be completely different sizes,” Firsov mentioned.

“Amazon can be altering rather a lot,” Tuzenko added. “In three to six months, numerous information or experience simply turns into out of date. What we actually care about is whether or not folks actually match our tradition.”

The Series A fairness financing was led by Italian buyers Redseed, with participation from early-stage backers Flyer One Ventures. Meanwhile, the debt funding was led by Europe’s North Wall Capital from the agency’s devoted e-commerce lending technique.

Accel Club can even use the money to put money into automating its processes.

Check out the pitch deck it used to safe the most recent spherical beneath.


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