Home Gaming As Magic: The Gathering Grows, Fans Aren't Sure What Its Future Holds

As Magic: The Gathering Grows, Fans Aren’t Sure What Its Future Holds

It’s exhausting to call many fashionable video games which have endured so long as Magic: The Gathering. For practically 30 years, the buying and selling card recreation that began all of them has been releasing new units, telling new tales, introducing new areas to its multiverse, and even cameoing in other classic tabletop games. More just lately, although, Magic hasn’t simply been surviving – it’s been thriving like by no means earlier than. Amidst waves of latest gamers, well-received new units, and unprecedented monetary success, there’s additionally a lingering anxiousness permeating the conversations of its followers about what the long run may maintain. Magic is rising, however it’s additionally altering.

In late August, Magic developer Wizards of the Coast laid out its 2022 plans for Magic in a showcase video, which included a cyberpunk-themed set known as Kamigawa: Neon Dynasty and extra non-canon, third-party crossovers as a part of its Universes Beyond initiative, together with one with Fortnite and another with Street Fighter – to not point out the Stranger Things crossover that launches subsequent week. The response to those bulletins on-line was various. Many gamers voiced excitement for what a extra futuristic setting may appear like in Magic’s historically fantasy-leaning world, whereas just a few others noticed it as too massive a departure. Universes Beyond’s broader attraction and former success was equally tempered by renewed fears that worthwhile crossovers may at some point smother Magic’s personal identification, whereas some players simply couldn’t imagine how a lot new content material was coming.

Whether latest bulletins left you involved, excited, or someplace in between, Magic is heading towards what VP of Design Aaron Forsythe describes to me as a “watershed second.” I spent the final two months speaking to dozens of gamers about their very own reactions to what’s coming – from Hall of Fame professionals to the most well-liked creators on YouTube to each informal and hardcore people alike at my pleasant local game shop – in addition to the crew at Wizards of the Coast about how they’re shaping the way forward for this well-loved recreation. The image I got here away with is a nuanced one. It’s one among a neighborhood stuffed with cautious optimism dwelling alongside real concern, fueled by uncertainty and a ardour for a shared passion. What’s sure, nevertheless is that everybody can see Magic altering, and WOTC isn’t afraid to let it change.

While we haven’t been proven a lot of 2022’s first set but, the cyberpunk-inspired aesthetic and neon billboards of Kamigawa: Neon Dynasty are already not like something Magic has seen earlier than. Part of the attraction of getting a multiverse is that you would be able to theoretically go anyplace and do something, and previous units have actually explored surprising territory – whether or not they have been themed round Lovecraftian horror, greek gods, a magical college, or traditional fairy tales.

But via all that, Magic has (kind of) been rooted in fantasy tropes, stuffed with goblins and wizards with a distinctly Magic-flavored twist. Neon Dynasty may actually preserve that because it returns to the practically two-decade previous aircraft of Kamigawa, Magic’s tackle Japanese mythology, however cyberpunk is a a lot additional step than any of the techno-magical taste the sport has beforehand performed with. Couple that with the space-themed Unfinity (the following of Magic’s silver-bordered joke sets that aren’t meant for severe play) that can add official lands with cosmic artwork, in addition to a Universes Beyond crossover with Warhammer 40k, and 2022 is all of the sudden bringing an entire lot of sci-fi chocolate to Magic’s fantasy peanut butter.

“I feel it’s a leap of religion, however it’s a leap of religion that makes numerous sense,” says Sam, creator of the YouTube channel Rhystic Studies which produces longform essays about Magic. He attributes no less than a few of Magic’s longevity to its willingness to experiment with the surprising, even saying it’s “lengthy overdue that we go to area as a result of I feel area works, even when its aesthetics are completely totally different.” He additionally factors out that sci-fi and fantasy can actually be blended in profitable methods, utilizing the Jedi from Star Wars as a particular instance of a “Space Wizards” center level that Magic may theoretically look to emulate.

“As we develop what Magic could be, we’re not shifting the entire recreation.”


“The complete thought behind the planes and leaping to them has at all times allowed [Magic] to mainly flex into no matter world and setting they wish to,” explains Jimmy Wong, co-host of The Command Zone podcast and one of many hosts throughout that 2022 announcement in August. “The factor that solely issues to me is whether or not or not the sport design goes to contribute to a greater time total for those that benefit from the format that I’m enjoying, or if the sport design goes to break it in a sure method. And that is one thing that I feel, on the core of Magic, [WOTC is] at all times very, very acutely aware of.”

“The inventive parts are just like the spark by which we begin cranking out card designs,” says Forsythe, explaining that whereas there was by no means an specific rule retaining them from exploring sci-fi, there was a little bit of an inner concern to take action beforehand – however WOTC says these worries have typically given method to taking extra inventive dangers in recent times. “We’ve allowed ourselves to comply with our personal pleasure somewhat bit extra,” says Product Architect Mark Heggen, “to be sincere about realizing if one thing makes us smile and will get us excited that perhaps we’re onto one thing.”

Heggen says there’s been a pure shift in WOTC’s tradition towards extra of a “why not?” outlook when figuring out the place to go subsequent. That innovation might have been pushed considerably by necessity, too, because the design crew has been producing extra units yearly than ever earlier than. In latest years, Magic has switched towards a mannequin of visiting a unique aircraft with every set as nicely, not sticking round on the identical one for 2 or three. That’s naturally pushed them to department out and discover new floor as they characteristic extra areas in a given yr.

Magic: The Gathering – Streets of New Capenna Images

“I feel numerous the individuals who actually love Magic are most likely extra on the fantasy aspect,” says Luis Scott-Vargas, a Hall of Fame professional participant and co-founder of ChannelFireball (in addition to present VP of Marketing for Storybook Brawl). “That’s what they’ve cultivated for the final 25 years, however I’ve no worries about [WOTC] making an attempt new issues. They can attempt what they need and if it really works then we would see extra of it. If it doesn’t, Magic will be capable to face up to no matter it’s.”

Some see this branching out as a logical subsequent step for Magic’s world too – Hall of Fame professional participant Gabriel Nassif admits taste is much less essential to him, however factors out that “I do not know if it is sensible for them to simply [make] Serra Angels and Llanowar Elves for 50 years.” But there are others who see the thought of one thing like a cyberpunk setting as a step too far. Brian Lewis – higher identified merely as “The Professor,” and the person behind essentially the most subscribed Magic-focused channel on YouTube, Tolarian Community College – says he feels the shift away from extra traditional fantasy is “immersion breaking.”

“One of the continuing jokes, that’s not a lot a joke anymore, is that we would have a cowboy world or one thing like that,” Lewis explains. “Just just a few years in the past, this may be unprecedented, exceptional, ludicrous even. And now it is simply what Magic is.” It’s exhausting to outline precisely what makes one thing “really feel like Magic” or not, however the want for that X-factor is one thing I heard expressed by gamers at my native recreation retailer as nicely, with a pair people explicitly drawing the road on the thought of a “blaster pistol” whereas others left the requirement extra obscure (“you already know it once you see it”). Lewis is undoubtedly upset, however he additionally says he’s sensible about having to simply accept that that is the route WOTC has determined to take Magic, whether or not he likes it or not.

“Just just a few years in the past, this may be unprecedented, exceptional, ludicrous even.”


Streamer Sean “Day9” Plott says that whereas he’s personally excited by one thing like Kamigawa: Neon Dynasty if WOTC can execute on it correctly, he completely understands the priority gamers like Lewis share. “If we’re being sincere, there are numerous corporations which have actually screwed the pooch in terms of destroying the core identification of their product,” Plott says, pointing towards the historical past of a online game sequence like Sonic the Hedgehog as one which redefined itself a number of occasions, to the frustration of lots of its followers. But Plott additionally notes there are examples of dangerous thematic shifts paying off as nicely, like Mario’s personal journey to outer area in Super Mario Galaxy. While WOTC has earned Plott’s religion on this case, he says he considers it “objectively acceptable for any fan of any kind of content material to start out becoming concerned, to start out getting alarmed, if that core content material goes someplace that they do not like.”

That appears to be top-of-mind for WOTC as nicely. It’s not a coincidence that essentially the most futuristic Magic set but will even be revisiting a traditional aircraft ripe with nostalgia. Indeed, one of many different most important units for 2022 will return to Magic’s very first aircraft, Dominaria, whereas one other will deal with two of its most storied characters, Urza and Mishra. “As we develop what Magic could be, we’re not shifting the entire recreation,” Forsythe reassures. “We wish to attempt extra stuff, however I do not need folks to really feel like we have deserted our core ideas or moved the guts of the sport someplace apart from the place it is at all times been.”

Magic: The Gathering – Lord of the Rings, Street Fighter, Fortnite, Warhammer 40K Card Art

While Kamigawa: Neon Dynasty is a sign of how WOTC has shifted its mindset on what’s attainable for Magic’s future units (fairly actually), the thought of creating one thing that “appears like Magic” when the supply materials is from a online game or TV present is a way more divisive idea to the gamers I spoke with. The opinions I heard about Universes Beyond, a label WOTC created to deal with Magic’s non-canon crossovers, vary from fervent enthusiasm to borderline disgust.

Crossovers with Warhammer 40k, Lord of the Rings, Stranger Things, Street Fighter, and Fortnite are already within the works, with previous crossovers together with Godzilla-themed card reskins and My Little Pony. But the one that really set the tone for the dialog round Universes Beyond was a 2020 Secret Lair (WOTC’s identify for smaller units of playing cards with particular artwork which are solely obtainable for a short while) with mechanically distinctive playing cards that includes characters from The Walking Dead. “It was such a brand new factor that it actually invited numerous criticism,” Forsythe admits, with the set concurrently being one of the controversial Magic merchandise ever made and in addition one among its most financially profitable.

“The Walking Dead playing cards have been actually contentious, however as we checked out the entire learnings that we may take and the info that we may accumulate, The Walking Dead playing cards weren’t unpopular,” says Heggen. “They have been unpopular with some folks and sure facets of them have been unpopular with sure components of the neighborhood, completely. But they did numerous good issues for lots of people. They introduced new folks into the sport at a stage that we simply do not usually see. They have been an invite into our world in a method that it was simply, frankly, extra profitable than different locations that we have carried out once we have been being somewhat bit softer.”

“[The Walking Dead] introduced new folks into the sport at a stage that we simply do not usually see.”


That appears to be the first attraction of Universes Beyond to WOTC: reaching gamers who in any other case may by no means attempt Magic in a method a standard Magic set by no means may. Both Heggen and Forsythe admit that lots of the complaints lobbed at The Walking Dead set have been honest, notably in how restricted it was to buy and the concept these playing cards would solely ever exist in The Walking Dead universe, spurring them to have “very sincere conversations with one another” concerning the suggestions they heard and make changes going ahead. But not all of that suggestions was unfavorable, they usually reiterate that they noticed the set’s broader reputation do an enormous quantity of fine for Magic as a recreation.

“I feel it makes Magic extra approachable for folks not entrenched within the lore,” explains Magic streamer Amy the Amazonian, though she additionally says she’d want if the Universes Beyond playing cards weren’t mechanically distinctive in the way in which The Walking Dead was. That level is, by far, essentially the most constant criticism about Universes Beyond I heard amongst gamers I spoke with. While WOTC says new crossover playing cards will now have in-universe variations of them printed sooner or later, there’s a concern that these units shall be unattainable to gather longterm, unintentionally making a type of “licensed reserved list” stuffed with highly effective and costly playing cards.

The Fortnite Secret Lair shall be reskinned playing cards just like the positively-received Godzilla reskins earlier than it, however the ones for Stranger Things and Street Fighter will even characteristic mechanically distinctive playing cards. That left many questioning why reskins didn’t develop into the norm, which Heggen says is partially because of the considerably better success of the distinctive playing cards and partially for the good thing about WOTC’s designers. “To be clear, we do nonetheless completely love what we name the overlay method, what we did with Godzilla,” Heggen explains. “We additionally love with the ability to simply activity our crew with saying ‘do not discover the closest approximation,’” enabling them to design one thing explicitly for the flavour of a sure crossover character.

Heggen says they do put thought towards what sort of set every model is likely to be finest suited to as nicely – for instance, Lord of the Rings is getting a bigger set in 2023 that shall be authorized within the Modern format as a result of it’s seen as a greater match for Magic, whereas Fortnite is just getting reskins. But even on this decreased context, some gamers see Fortnite as too far of a stretch. I had one participant bluntly state it felt like a “crossover money seize,” whereas one other in contrast seeing a Universes Beyond card on the desk to having a business pop up mid-game.

Sam says that he understands the way it can appeal to new gamers, however that he additionally appears like “the model is being diluted” by the additions of Universes Beyond units, with Magic’s already wealthy world in a position to stand by itself while not having to go to a neighboring model like Lord of the Rings. Lewis is equally opposed, saying Universes Beyond is “detrimental to the sport” because it prioritizes the quick time period income crossovers present at the price of alienating components of Magic’s passionate core fanbase. There’s a real concern amongst some gamers that the massive monetary success of The Walking Dead is the primary sign that this type of crossover will develop into the majority of what WOTC makes, finally smothering Magic’s personal taste.

This satirical comic from creator Cardboard Crack, whereas undoubtedly hyperbolic, finest sums up what the worst-case-scenario of these fears appear like, exhibiting Magic unrecognizable and awash in popular culture characters. Josh Lee Kwai, co-host and CEO of The Command Zone, says he thinks an excessive case alongside these traces is unrealistic, each as a result of gamers would react negatively to it lengthy earlier than then and since it simply wouldn’t make sense from a enterprise perspective anyway since “there’s all types of related prices with not having any of your individual IP combined in.”

“It’s not a case the place we have to decide one path or the opposite.”


Even nonetheless, Heggen does perceive the place that concern comes from, assuring that “it’s not a case the place we have to decide one path or the opposite,” with WOTC in a position to deal with the core of what folks love about Magic whereas additionally creating these further initiatives. “We are going to maintain telling tales from the Magic IP, we’re going to maintain spotlighting our personal homegrown characters and worlds. That’s not going anyplace. […] This is additive, we’re rising.”

Forsythe additionally says that within the grand scheme of issues, one thing just like the Lord of the Rings set is “one small piece of all of Magic, the huge, overwhelming majority of which, and which is able to proceed to be, is our personal developed characters, worlds, mental property.” That will possible be comforting for some fearful followers to listen to, though others are nonetheless involved about what even a sluggish drip may trigger. As Lewis places it, “these playing cards, as soon as made, cannot be unmade,” leaving them doubtlessly unavoidable in codecs with massive, non-rotating card swimming pools like Commander indefinitely.

While the gamers I spoke to appear extra skeptical of Universes Beyond than Kamigawa: Neon Dynasty on the entire, there have been additionally loads who have been excited by the prospect of utilizing third-party characters of their Magic decks. Pro participant and Magic commentator Cedric Phillips tells me he’s wanting ahead to the crossovers, likening them to the lengthy custom combating video video games have of doing this identical factor, and saying “it permits your thoughts to go locations that you could have doubtlessly been going already, like ‘what if X versus Y occurred?’”

Cards, Sleeves, and Playmats in Magic: The Gathering’s My Little Pony Charity Crossover

Scott-Vargas additionally says he doesn’t thoughts the crossovers, explaining that “should you can seize Fortnite followers or Walking Dead followers at hopefully not an enormous price to your core viewers, then it looks like it is value taking these pictures as a result of on the finish of the day Magic is a good recreation.” That final half is vital, with many gamers tying the success or failure of those units to not what model they occur to signify, however merely if they’re nonetheless nicely designed and enjoyable in the way in which they’ve come to anticipate – in the event that they nonetheless “really feel like Magic” to play with.

Even a few of the gamers who aren’t a fan of Universes Beyond acknowledge the great it may do in bringing in new gamers, doubtlessly benefiting the sport total greater than any injury they fear it would in any other case trigger. Others nonetheless are blissful to easily not have interaction with these units in the event that they don’t wish to, content material to stay with the in-universe choices so long as their high quality doesn’t endure consequently. “If Magic was like ‘now we’re solely doing franchises and stuff,’ sure, I can see there being distaste there,” explains Wong. “But if something Wizards is releasing extra merchandise, and that simply implies that some issues are going to be extra specialised in direction of one viewers than the opposite.”

But right here, outdoors of aesthetics and settings, we discover yet one more method Magic’s identification has been shifting in recent times: there’s extra of it being made than ever earlier than. Printing common units, format particular units like Modern Horizons, and dozens of Secret Lair drops yearly means WOTC is now producing extra Magic than another level within the recreation’s historical past, and the strain to maintain up is changing into an excessive amount of for some gamers. You don’t have to maintain up, in fact, and extra just lately WOTC has been embracing the concept sure merchandise are meant for less than sure sorts of gamers – be that primarily based on the format you play or your individual thematic pursuits.

Forsythe tells me he is aware of the inflow of product will possible flip some folks off, saying even he typically has the expertise of not recognizing a card when it will get performed throughout the Commander desk from him, however that he typically believes “extra stuff means extra alternatives to make extra folks blissful and let extra folks go deep within the methods they wish to.” Forsythe says gamers might need to reframe how they consider Magic – the place it was attainable to have encyclopedic information of each new card, he posits it may very well be shifting nearer to a passion like Baseball the place the thought of watching each minute of each single recreation is neither sensible nor anticipated.

The concern amongst some gamers, nevertheless, is that the rise in releases is one pushed by gross sales, not by sustainability or its impact on the well being of the sport. “I can see there is a numbing high quality to the sheer quantity of merchandise which are popping out,” says Lee Kwai, “and it does fear me that that can have a unfavorable impact on the sport longterm. I simply can’t think about that it is internet good within the longterm in case your gamers are much less enthusiastic about your stuff, proper? And that feels prefer it’s taking place.”

“We know that there is wholesome and fewer wholesome methods to make income.”


Lewis can also be involved concerning the “apathy” that encouraging gamers to disregard sure units may trigger, whereas Sam worries about “a type of instantaneous amnesia” the place folks overlook what simply got here as a result of what’s up subsequent is already in entrance of you. Lewis additionally factors me towards an anecdote the place lots of his Twitter followers didn’t even know the Kaldheim set from earlier this yr had 10 particular person realms on its aircraft, not to mention what their names have been, indicating a waning curiosity in these worlds in comparison with the eagerness the lore of comparable set constructions like Ravnica’s 10 guilds garnered previously.

“We know that there is wholesome and fewer wholesome methods to make income, that there is wholesome and fewer wholesome methods to run a product and a enterprise,” Heggen says, “our aim is to maintain this recreation rising and thriving for one more era.” He additionally tells me they aren’t considering limiting themselves simply to make Magic “extra knowable,” and is assured that the standard of the merchandise they produce will preserve folks considering whichever facets of Magic they wish to deal with. “As lengthy because the issues we’re placing into the world are good and enjoyable and fascinating to play with and discovering totally different audiences on the market and serving to welcome extra folks into the sport, that is a profitable recipe for us.”

Phillips believes gamers must “discover the realm that you slot in and love that facet of the sport, trigger they are not gonna do every little thing that is for you. And, additional, they are not incentivized to do every little thing that is for one particular person. That could be working a nasty enterprise.” Sam equally factors out that “we will not begrudge the cardboard firm for making playing cards,” provided that’s what they’re within the enterprise to do, even when he nonetheless worries concerning the toll this tempo may finally tackle each gamers and WOTC’s personal design crew alike.

Magic: The Gathering – The Brothers War Images

What grew to become clear to me via all my conversations is that this neighborhood’s worries are largely pushed by a shared love for Magic, in addition to uncertainty about the place these new experiments may lead it. That’s not unfair when a recreation many followers have been enjoying for many years is clearly altering in new and surprising methods earlier than our eyes, so I wished to listen to what WOTC’s personal imaginative and prescient for the way forward for Magic appears like.

“I feel it is going to look so much like what you noticed in that 2022 preview video,” Forsythe says. “A wholesome mixture of revisiting previous Magic worlds, inventing new Magic worlds, and from time to time embracing one other property that lends itself nicely to the gameplay and storytelling awesomeness that Magic playing cards present. But most of what we make by a big margin will proceed to be stuff that we invent, management, love, and nurture.” Heggen agrees, saying it’s actually about “taking extra pictures on aim” reasonably than some drastic shift in what Magic will basically be.

“We are simply taking extra pictures on aim.”


On the participant aspect, Plott says that having this dialog in any respect – about what’s essential to followers, and the place they do or don’t wish to see this recreation go – is a vital think about the way forward for Magic as nicely. “The dialog is a part of the answer,” Plott explains, “it is not that the dialog must provide you with an answer that we have to agree on. It’s simply that having that dialogue is a really worthwhile factor in and of itself.”

From my perspective, there actually isn’t any “answer” to seek out in the mean time. Wizards of the Coast has formidable plans for Magic: The Gathering fueled by explosive latest progress, and the participant base is voicing each its concern and its enthusiasm as these plans unfurl. Time will inform precisely how Magic adjustments, however the one certainty proper now appears to be that change is inevitable.

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