Coinbase is partnering with German e-sports group Berlin International Gaming (BIG) in an try and deliver the worlds of gaming and crypto nearer collectively.
The crypto trade will obtain a model and content material rights package deal with BIG’s Counter-Strike: Global Offensive staff.
The partnership can even contain neighborhood occasions and digital activations, in accordance an official press release.
This just isn’t Coinbase’s first foray into the gaming world. In April, the Counter-Strike e-sports league BLAST Premier announced that the trade would sponsor its spring season. That similar month, the Seattle-based e-sports group Evil Geniuses additionally announced a Coinbase sponsorship.
In July, Coinbase turned the “Official Crypto Exchange Partner” at events for ESL Gaming, the world’s largest e-sports firm.
Coinbase’s partnership with BIG comes shortly after the trade made groundbreaking regulatory headway in Germany. Back in June, the German Federal Financial Supervisory Authority issued the German arm of Coinbase a license for crypto custody and buying and selling, the primary of its variety within the nation.
Germany is the one EU nation that has launched a full regulatory framework for cryptocurrency platforms, in response to Coinbase.
Daniel Finkler, CEO at BIG, says that the e-sports partnership goals to unfold extra consciousness of crypto all through the nation.
“The world of cryptocurrencies is an especially thrilling surroundings, and it’s my intention, by way of our partnership, to make extra individuals conscious of this quickly rising ecosystem, with all its alternatives and dangers. Coinbase has grown to be a market chief in recent times, offering prospects with a secure and regulated place to commerce and retailer cryptocurrencies securely.”
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