EA says that it is “exploring the concept” of renaming its FIFA collection. If it did so, it might finish an virtually three decade affiliation between EA Sports and the worldwide soccer group.
In a press launch about the launch of FIFA 22, EA Sports’ Cam Weber defined, “As we glance forward, we’re additionally exploring the concept of renaming our international EA SPORTS soccer video games.” The developer made clear that this would not change its soccer video games’ intensive partnerships and licenses: “This means we’re reviewing our naming rights settlement with FIFA, which is separate from all our different official partnerships and licenses throughout the soccer world.”
EA would not clarify why it is making this consideration at the moment, though the FIFA identify has gained much less beneficial associations lately. FIFA is the worldwide governing physique for affiliation soccer, however has been mired in controversy for a few years, together with main corruption scandals.
EA additionally would not specify what the collection could possibly be renamed to, however repeatedly refers the collection as “our EA Sports soccer video games,” quite than FIFA. EA and FIFA first partnered for 1993’s FIFA International Soccer, with a minimum of one new FIFA sport launched yearly since. It has since turn out to be considered one of the greatest promoting sport collection in historical past.
Weber makes very clear that, regardless of dropping one acquainted license, EA Sports soccer video games will not lose their dedication to recreating real-life skilled soccer. “Through years of constructing our international franchise, we additionally know that authenticity is important to the expertise. That’s why we focus a lot vitality on the collective energy of over 300 particular person licensed companions that give us entry to 17,000+ athletes throughout 700+ groups, in 100 stadiums and over 30 leagues round the world. We regularly put money into the partnerships and licenses which might be most significant to gamers […] The breadth of our partnerships and our ecosystem of licensed content material will allow us to proceed to convey unmatched authenticity in our EA Sports soccer video games, now and for a few years to come back.”
This information comes shortly after Konami introduced that it had modified the identify of long-running FIFA rival, Pro Evolution Soccer (often called Winning Eleven in Japan) to eFootball. Unfortunately, that identify change has been coupled to a game launch we’ve described as a tragedy.
We awarded this yr’s FIFA installment, FIFA 22 a 7/10 review, saying, “Microtransactions nonetheless loom giant, however small iterative modifications and the horsepower of new-gen consoles mix to make FIFA 22 really feel like a worthwhile improve without having something revolutionary or terribly thrilling from EA’s facet.”