Home Technology Technology and pandemic have changed reading habits, says Neasha Mittal | Technology News

Technology and pandemic have changed reading habits, says Neasha Mittal | Technology News

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Technology and pandemic have changed reading habits, says Neasha Mittal | Technology News

The 12 months 2020 and 2021 marked a significant shift in our lives. We began pondering, consuming, and dwelling in a different way, and even reading in a different way. Reading time has grown from 9 hours per week to 16 hours per week, in keeping with Nielsen’s analysis on the Impact of COVID-19 on the India Book Consumer.

The anxiousness of leaving the home, air pollution, an unstable political scenario, and sudden loss of life – the 12 months was stranger than fiction. Readers sought out nonfiction to narrate to and discover a solution. They seemed for options in Science, Technology, Self-Help, Spirituality, History, and Business to assist them determine their function in a brand new, unsure world.

The stats revealed the fact as critical nonfiction started to fly off the cabinets through on-line e book gateways. Amazon’s grownup nonfiction income has elevated by 22.8 % within the final 5 years. Amazon Health, Fitness & Dieting, Politics & Social Science.

YA fiction gross sales elevated by 21.4 % in 2020, whereas nonfiction gross sales jumped by 38.3 %. According to the Nielsen analysis, historic/political biographies had been the most well-liked amongst Indian nonfiction readers, adopted by self-help/private improvement and self-study resembling studying new languages.

Youth have been uncovered to simply accessible vectors on account of developments in know-how and journey. As a end result, Indian readers can pay for a e-book like Shashi Tharoor and Samir Saran’s The New World Disorder and the Indian Imperative, which outlines how India might have an effect on the world’s future.

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Beyond fiction, Indian authors writing in English are increasing their horizons. Publishers are as effectively. Neasha Mittal, the writer of Rain takes the rainbow by storm, says that know-how and pandemic have performed a pivotal function in rising the reading habits of individuals. Personally, she was deeply moved by social points which influence society, and particularly these which have an effect on ladies. The socio-economic complexity of those points was compelling and led me to conceptualize and develop an anthology, titled “Rain Takes the Rainbow by Storm.”

 

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