I wish to have been within the room when a advertising and marketing guru pitched the thought of digging up dust from NFL stadiums, mixing it into fields in Texas, and rising potatoes to make limited-edition baggage of team-specific Lay’s potato chips. Because it is kinda sensible.
Lay’s Golden Grounds chips undergo a standard farming and chip-making course of, with the added gimmick of figuring out the potatoes within the bag touched soil that your favourite gamers most likely ran throughout. Can you style the cleats and sweat? Unlikely. These chips are extra about mystique than the terroir of NFL stadiums.
Lay’s introduced the chips earlier this week, saying limited-edition baggage representing 29 groups will likely be obtainable for followers via a Twitter sweepstakes. It requires fans to create tweets using a series of hashtags. Full guidelines can be found on the Lay’s Golden Grounds web page.
But wait, you say, there are 32 groups within the NFL, so why solely 29 completely different chips? Sorry, Browns, Bengals and Broncos followers: no dirt-chips for you. I do not know why, however I’ve reached out to Frito-Lay to ask.
A making-of video goes into some particulars of the creation course of. You’ll be glad to know that dust from rival groups was saved separated within the potato area. That means Chicago Bears Soldier Field chips will not be besmirched by Green Bay Packers Lambeau Field soil.
Frito-Lay introduced on soccer legend Jerry Rice as the spokesperson for the chips. He described the San Francisco 49ers snacks as tasting like “three Super Bowl wins, 22,895 yards, 1,549 receptions, 208 touchdowns and 13 Pro Bowls.”