Home Technology With 1.9M YouTube followers, how digital influencers Abhi and Niyu are creating...

With 1.9M YouTube followers, how digital influencers Abhi and Niyu are creating content for a better world

Around the ever-expanding world of content, right here’s a duo that’s successful hearts by travelling, questioning, interviewing, and most significantly, storytelling.

Abhiraj Rajadhyaksha and Niyati Mavinkurve, also called Abhi and Niyu, are digital content creators who make solution-based content and have a large following of 1.9 million on YouTube and 2.1 million on Instagram.

Abhi and Niyu | Source: Abhi and Niyu’s Instagram: @abhiandniyu

Niyati says that their journey began when Abhiraj, who was a filmmaker, began creating content to precise his imaginative and prescient together with his movies in 2017. He needed to speak to folks, collect some interviews, and discover totally different locations.

After they obtained married, Niyati began showing in his movies and ultimately she obtained into it on a full-time foundation.

Talking about their decision-making course of when it comes to content, Abhiraj says that it isn’t one one that calls the photographs.

“It is like an investor’s assembly the place we pitch one another on which video will work and which video we ought to be making,” he says. It is a technique of brainstorming concepts whereas additionally convincing one another about them.

“It’s probably not one individual calling the photographs; we work as an organism collectively. Just like Eddie Brock has his venom, I’ve Niyu to be right here by my aspect,” says Abhiraj.

In phrases of scheduling the content, among the movies are timed on the idea of the calendar resembling birthdays and occasions, whereas others are randomly picked resembling thought experiments and addressing questions that pop up in folks’s minds.

Abhiraj says that going ahead, they need to dissociate themselves from information content as it’s not possible for them to cowl something and every thing that occurs on a every day foundation. Both are fascinated about making extra academic and documentary format movies, which are timeless.

“Ultimately, we attempt to make movies the place now we have some type of a resolution, a real resolution from our coronary heart in order that total we will reside in a better world,” says Abhiraj.

In addition to that, Abhiraj mentions that they’d need to spotlight tales of people who’ve lived their life as a resolution to a specific side. They intend on travelling extra and assembly inspiring folks and narrating their tales to the world.

Commenting on their variations, the duo say that they don’t battle in terms of content. Niyu says they’ve their very own inventive variations, nevertheless it all will get solved by discussions and solutions. Apart from that, they know one another fairly nicely as they’ve been collectively for 10 years and therefore the adjustment could be very clean.

In the rapid-fire spherical of the interview performed by YourStory’s Influencers Inc, Abhi and Niyu share their fond reminiscences, favorite creators, and different fascinating details.


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